Whether you're convincing investors to invest or attracting new or returning customers, your brand image matters. A brand toolkit and professional marketing not only gives you consistency and credibility to your target audience, but elicits an emotional response from the audience. This emotional response is what drives purchase/usage. This is critical at the beginning stages of a startup in order to win investments, the right talent, and business. To learn more about the importance of investing in brand early, read this short article on Branding Buzz.
Covington Consulting isn't a large agency. We are a boutique that takes the flexibility and time needed to meet your specific needs. We don't use a cookie cutter approach to every business because we know that every company and therefore brand and needs are unique.
To learn more about the advantages of boutique branding consultancies over large agencies, read the article, The Advantages of Boutique Branding For Startups, on Branding Buzz.
A brand toolkit is your go-to manual for all things external facing of your company. The components of the brand toolkit can vary based on needs, however, usually comprise of primary, secondary, and tertiary brand colours, key messaging, fonts, logos, voice and tone, and imagery. It's your go-to resource for how to communicate your brand and ensure consistency across all assets.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.